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THE FIRM
Sales practice first, advice second.
Virage Expansion is an EMEA expansion advisory firm for companies that sell a solution to a specific industry. Rooted in French-speaking Africa, active across EMEA.
THE FOUNDER
Ten years building markets — and the network to open them.
- Hospitality & industrial traceabilityAgilOrg
- Strategy consulting for industrial groupsMediExperts
- Software & automotiveSolware Auto · Technosoft Automotive
- Software vendors
- Integrators
- Local partners
- Commercial decision-makers
Since 2016, Nizar Bakadir has been developing markets in complex B2B environments. In parallel, he has built a network of software vendors, integrators and local partners that can be mobilised from one market to the next.
Close to 50 signed projects later, Virage Expansion is born of this double experience — knowing where to enter, and knowing who to execute with.
Track-record referencesOptorg Group · Yeshi Group · Abdul Latif Jameel · Groupe Safari · Leal Group · Ennakl · Artes
Distribution networksBMW · Renault · Stellantis · Jaguar Land Rover
FOUR FOUNDATIONS
What Virage builds on.
Sales operating experience
Direct MEA/EMEA sales experience, applied to understanding buying situations and working opportunities.
Industry intelligence
Data and automation organize information. Analysis connects evidence to workflows, decisions and action.
Ecosystem understanding
Each actor’s role matters as much as its name: buyer access, implementation, influence and motivation to collaborate.
Regional grounding
Roots in French-speaking Africa, with markets assessed at country, industry and ecosystem level.
THE BOUNDARIES
Explicit boundaries, engagement by engagement.
YOUR NEXT DECISION
Which decision do you need to move forward?
Describe your solution, the market concerned and what is blocking today.