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OUR APPROACH
Advice carries through into action.
Four independent capabilities, one system connecting them: what the field learns returns into your decisions.
THE BOUNDARIES
What you can decide.What stays explicit.
You can choose a priority market, an entry route and the conditions to validate. You have a basis to proceed, defer or rule out an option.
You know which actors to engage, why they matter and what to do next. Your route into the market becomes actionable.
Initial deals test your route into the market and expose the adjustments to make. Then your team has identified, evidenced and prioritized accounts to work.
You understand what changed, why it matters to your company and which decision to consider. Your intelligence stays useful as the market evolves.
- Guarantee the commercial success of a recommendation: it informs your decision, and uncertainty stays visible.
- Promise a meeting or an agreement on a partner’s behalf: each actor makes its own commitment.
- Sign in your place, or guarantee revenue, volume or a signing deadline.
- Promise exhaustive coverage or real-time delivery in monitoring: observations remain distinct from interpretations.
- Deliver a standard bundle: scope and deliverables are agreed for each engagement.
EXPERIENCE BECOMES INTELLIGENCE
Field experience becomes your intelligence.
Across the full system, real commercial activity produces evidence. Data and automation give it structure; analysis brings it back into market decisions, partner choices and deal priorities.
Each capability remains independent. Baromètre does not require an Execution engagement.
Between missions, the Console keeps that intelligence alive.
Decisions · access · first deals
Field observations, fed back into your decisions
FAQ
Frequently asked questions
A clear view of how we work together.
Which companies does Virage work with?
We support technology companies selling solutions for a specific industry. We look at the workflows, buyers and adoption requirements of that solution. If you have several products, the engagement focuses on the relevant industry solution and market.
Do we need all four capabilities?
No. Foundation, Activation, Execution and Baromètre can be engaged individually or together. We examine what you have already validated and the prerequisites for the work. Your priority determines the entry point, not a mandatory sequence.
We have selected a market. Do we need to repeat the research?
No. We review and build on your existing work. If the need is partner access or initial deals, we can start with Activation or Execution. A material uncertainty is addressed before action, without automatically requiring a full Foundation engagement.
How far does Virage participate in a sale?
We co-sell alongside you or a partner: outreach, commercial discussions, joint demonstrations, proposal input and negotiation support through to signature. You remain involved at every stage and retain signing authority. A written mandate defines Virage’s authority. No revenue, volume or signing deadline is guaranteed.
What happens after the first deals?
Execution separates a defined initial co-selling engagement from the continuous preparation of the next accounts. The first tests market entry; the second maintains relevant, prioritized accounts to engage. Their scopes and continuation terms are agreed separately.
Can we use Baromètre without Execution?
Yes. Baromètre requires neither an Execution engagement nor Virage field activity within your company. Signals flow continuously; analytical reviews follow the cadence agreed in the scope. Neither exhaustive coverage nor real-time delivery is guaranteed.
Which deliverables are included?
Deliverables are agreed for each engagement, with no standard bundle. We first establish the decision to inform or the outcome to aim for, then define the work, useful outputs and responsibilities. The scope is explicit before work starts.
How should we prepare for the first conversation?
Tell us about your industry solution, the markets you are considering, what you have validated and what is holding you back. This gives us a basis to identify the priority and scope. Email us or use the contact form linked at the bottom of the page.
YOUR NEXT DECISION
Which decision do you need to move forward?
Describe your solution, the market concerned and what is blocking today.